- Neuro psychologist
- Manager online Telfort
What is neuropersonalisation?
The Internet was originally like a business card, with every site the same for everyone. Not relevant and far from personal.
If we investigate habits and preferences, we find that 95% are controlled by emotions / the subconscious. Different people are motivated in different ways, and are susceptible to different factors that make them subconsciously more likely to take an action like purchasing a service or product. This science is of course not new, but we’ve been slow to apply it online. The disadvantage of neuromarketing is that it is not personalized, and is only relevant when it matches with the right subject.
SWith the rise of personalization we can show visitors relevant content. Originally this came from the visitor logging in, but today it can come from click behavior, location, and even external information like the weather and currency information. By combining these forms and linking them with other information (CRM, call center, etc), we can get really personal. This method only uses the conscious behavior of the visitor. The subconscious is not addressed.
The next step is to combine these two techniques. Personalization is only effective if you address not only the conscious, but also the unconscious factors, and neuromarketing is only effective when you address the individual’s personal subconscious preferences. This is precisely what neurormarketing does. By applying models from neuroscience, we can really understand the online visitor and do what’s best for them. Right offer, right time, right way! Personal, relevant, and works both consciously and subconsciously. The personal touch to make it personal! Note that, because it happens subconsciously, people don’t always know this themselves. Direct research into these factors is usually not as useful, as people answer from their conscious instead of their subconscious.